6 Comments

Lovely read and great personal affirmation that almost everything we do is bound so closely with entertainment. Excited to find out how emotional leveraging could be utilised for our climate issues. Feels like it would be an easier task than sentimentalising consumer products. After all, EVERYTHING is tied to how we treat the planet. Cheers Art.

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Thanks for the kind note! Glad it resonated.

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Brilliant insights. Thank you for connecting the dots in ways I never would have, but now seems obvious. I particularly love the F1 example - tapping into emotions in a universal way through story is easier said than done. 👏🏽👏🏽👏🏽

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Glad this example resonated!

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Impeccable as always, thank you! I am curious where you´d rank Joko Winterscheidt´s - The World's Most Dangerous Show (Link to Amazon: https://www.amazon.de/placeholder_title/dp/B0B8JXGHL8) on the spectrum

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Haven't seen it yet! Thanks for brining it to my attention.

Will give it a look and report. But seems like the premise is to start off w/ the challenge and then present ppl who are doing their part in fixing it. Focus on subject + resolution of tension.

Sounds good to me.

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