4 Comments

Brilliant insights. Thank you for connecting the dots in ways I never would have, but now seems obvious. I particularly love the F1 example - tapping into emotions in a universal way through story is easier said than done. 👏🏽👏🏽👏🏽

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Glad this example resonated!

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Aug 4, 2023Liked by Art Lapinsch

Impeccable as always, thank you! I am curious where you´d rank Joko Winterscheidt´s - The World's Most Dangerous Show (Link to Amazon: https://www.amazon.de/placeholder_title/dp/B0B8JXGHL8) on the spectrum

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Haven't seen it yet! Thanks for brining it to my attention.

Will give it a look and report. But seems like the premise is to start off w/ the challenge and then present ppl who are doing their part in fixing it. Focus on subject + resolution of tension.

Sounds good to me.

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