Thanks Art! I love your definition of branding and the pyramid, quite helpful!
I wonder if we really need to get people excited though! How does excitement solve the climate emergency? Perhaps the answer will come to me as I read more of your posts... :)
Thanks Art! I love your definition of branding and the pyramid, quite helpful!
I wonder if we really need to get people excited though! How does excitement solve the climate emergency? Perhaps the answer will come to me as I read more of your posts... :)