Thanks Art! I love your definition of branding and the pyramid, quite helpful!
I wonder if we really need to get people excited though! How does excitement solve the climate emergency? Perhaps the answer will come to me as I read more of your posts... :)
Thanks Art! I love your definition of branding and the pyramid, quite helpful!
I wonder if we really need to get people excited though! How does excitement solve the climate emergency? Perhaps the answer will come to me as I read more of your posts... :)
Valid question.
My best guess: different audiences resonate with different messages. Some need urgency, some need excitement to kick into action.
There's a longer series on this topic but the most relevant piece is this one: https://delphizero.substack.com/p/climate-techs-resonant-frequencies